Communicating Your Message
The National Rehabilitation Awareness Celebration is a valuable public relations vehicle for promoting the importance of rehabilitation. Here are some ideas for effective communication projects:
Promote the Celebration Through the Media
The samples on the following pages will serve as a guide for writing your own promotional releases regarding your organization's observance of the National Rehabilitation Awareness Celebration. Remember to include the date, time and location of each activity, as well as the name and telephone number of a contact person at the top of the release. This person should be readily available to answer questions regarding the celebration.
General News Release Sample
(Facility Name) has announced its activities for the 2002 National Rehabilitation Awareness Celebration.
(Facility Name) is joining the National Rehabilitation Awareness Foundation, sponsor of the event, and more than 6,500 facilities nationwide in observing the occasion.
The week is designed to promote the value of rehabilitation; highlight the capabilities of people with disabilities; to salute the professionals who provide service to people with disabilities; and to renew our nation's commitment to fulfill the unmet needs of people with disabilities.
Activities begin on September 15, with the (Kick-off Festival at Facility Name).
The event will feature live entertainment, a health fair, information booths, refreshments, therapeutic displays, demonstrations and tours. It is free and open to the public. Conferences have also been scheduled during the week to help familiarize the business and medical communities with the latest advances in rehabilitative techniques. They include...
On September 19, (Facility Name) will turn its attention to the student community, as it hosts "Rehabilitation Professions Day." A day-long series of events is planned to acquaint area high school students with careers in the field of rehabilitation.
The week wraps up on Saturday the 21st, with a picnic for pediatric patients and their families.
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Public Service Announcement Sample
(Facility Name) will hold its National Rehabilitation Awareness Celebration Kick-off Festival on (date, time, place). Health information booths, therapeutic demonstrations, a wheelchair challenge, tours and live entertainment are among some of the activities planned. The annual celebration is designed to increase awareness of the value and impact of rehabilitation.
(Facility Name) has a full slate of activities planned throughout the week. Help support rehabilitation awareness by taking part in the many special activities and events planned at (Facility Name).
For information, contact (Facility Name, Communications Department, telephone number).
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Media Alert: Feature Story Pitch
(Facility Name) will increase awareness of the value of rehabilitation through the National Rehabilitation Awareness Celebration beginning September 15, 2002.
This event is designed to highlight the victories people with disabilities have made through rehabilitation; to recognize the contributions of rehabilitation professionals; and to call attention to the unmet needs of people with disabilities.
(Facility Name) is planning a week-long series of activities (schedule enclosed) which will provide many interesting feature stories and photo opportunities. Also, I can make arrangements for someone from your news department to interview medical professionals or patients who have overcome disability through rehabilitation.
If you would like additional information regarding the enclosed schedule of events or would like to arrange an interview, please contact me at (telephone number).
Challenge The Community's Awareness Of Disability Issues
Present a National Rehabilitation Awareness challenge to people in the community through newspaper editorials and promotional materials which will support the ideals of the National Rehabilitation Awareness Celebration and help increase the community's commitment to expand opportunities for people with disabilities.
Use the camera-ready logo on flyers, posters, advertisements, newsletters, and other promotional efforts.
Insert your logo into the following camera-ready advertisement or create an original ad promoting the celebration for inclusion in newsletters, newspapers, flyers, etc.
Share Rehab Facts And Information
Proclamations can be obtained from the governor of your state, the mayor of your city and your community's United States representatives and state representatives.
WHEREAS, (Facility Name, Location), is observing and celebrating National Rehabilitation Awareness beginning September 16; and
WHEREAS, _________________________ recognizes and values the education, social and humanitarian contribution of its many citizens with disabilities; and
WHEREAS, those citizens have found hope, spirit and dignity through the services of rehabilitation medicine; and
WHEREAS, rehabilitative services throughout our nation help to restore people with disabilities to independent, productive and fulfilling lives; and
WHEREAS, _________________________ is proud and honored to have (Facility Name) rehabilitation facilities in (Location).
NOW, THEREFORE, BE IT SO RESOLVED that the _________________________ proclaims the week of September 15 through September 21 as the National Rehabilitation Awareness Celebration, and encourages all citizens to renew their commitment to people with disabilities and to the efforts of rehabilitative medicine improving the quality of life.